There are other demographics to consider in choosing your operating system, including the age and income level of your audience.Īs you can see, iOS users tend to be younger and more affluent than Android users. If this is where the majority of your audience resides, it’s a no-brainer. While Android has the bulk of global market share, iOS owns the North American market. Globally, here’s how iOS compares to Android: Let’s look at the mobile market share for each of the industry leaders. Understanding your target market is the most important factor in deciding which operating system(s) to build for. You are building this app for your users, not yourself. Just because you use iOS does not mean that your target audience does as well. Question that needs answering: “Why iOS?” Here are the steps that will take you from concept to viable solution, along with key questions to answer at every stage. Want to ensure your seed is ready to sprout? Then you need to validate your idea before going any further.ĭoes your app idea have what it takes? Great! Now it’s time to turn your idea into a product. Your app idea can grow into something much bigger it just takes the right soil, water and sunshine to get there. ( If Android turns out to be the better fit for your solution, we share how to do that in this piece. You’re right-going mobile has many benefits, as does going iOS. So you’re ready to take your business to new heights, and you’ve decided that an iOS app is what’s going to get you there!
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